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2 min read

Are you a fan of sweet treats that bring back nostalgic childhood memories? If so, then you're in for a treat! We're talking about none other than White Rabbit Candy – the creamy, milk-based candy that has won the hearts (and taste buds) of many generations in Asia. Get ready to indulge in the sweetness of White Rabbit Candy as we take a trip down memory lane and explore its story.

What is White Rabbit Candy and Why is it So Popular?

White Rabbit Candy was born in Shanghai, China, during the Second World War and quickly became a hit among households. And it's no wonder why – the candy's creamy, milky flavor and soft, chewy texture make it simply irresistible.

White Rabbit Candy is a popular sweet treat in Asia

But what really sets White Rabbit Candy apart is its iconic packaging. Each candy is wrapped in a printed waxed paper that features a charming white rabbit. Once opened, there is another thin layer of rice paper wrapping up the sweet goodness. And the best part? This wrapper is completely edible! 

White Rabbit Candy's iconic edible wrapper

In 1972, China's premier, Zhou Enlai, who loved the candy so much, brought a batch to US President Nixon as a national gift! Now that's some serious candy diplomacy.

From White Rabbit Milk Candies to Ice Cream

White Rabbit Candy has evolved from a simple milk candy to a variety of different products over the years, including ice cream. White Rabbit Ice Cream has a unique flavor that is similar to the candy, but with a creamier and smoother texture.

White Rabbit Candy has become a popular ice-cream flavour
(Photo: A Foodie World)

White Rabbit Candy as a Fashion Statement 

In recent years, White Rabbit Candy has become more than just a sweet treat. Its signature candy wrapper has inspired designers to create fashion and accessories featuring cute bunny motifs. 

Luxury fashion brand Coach collaborates with White Rabbit Candy to launch handbag


From luxury handbags to phone cases, this nostalgic white bunny is now a trending fashion statement across industries, winning the hearts of fashionistas. 

The Wee Bean x Casetify's White Rabbit Candy Phone Case


White Rabbit Candy has become a global sensation, with fans all over the world. The candy has been exported to more than 40 countries, including the United States, Canada, and Australia. 

Shop for Your Little One!

If you're a fan of White Rabbit Candy, make sure to check out our bunny collection!

Bunny Candy Fair-Trade Rattle Doll (Shop here)

The Wee Bean's Bunny Candy Fair-Trade Rattle Doll

We offer a variety of products, including rompers, onesies, and blankets, all featuring a playful bunny design inspired by the retro design.

Minky Fleece Sensory Baby Blanket (Shop here)

The Wee Bean's Minky Fleece Sensory Baby Blanket


Organic Cotton Baby Onesie (Shop here)

Mommy & Me Set Organic Cotton T-Shirts (Shop here)

Add a touch of nostalgia to your little one's nursery, shop the collection

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